Many nonprofit leaders quickly realize that financial resources are crucial for their ministry's success. However, the prospect of constantly raising funds, year after year, can be daunting for many. If a leader is truly called to ministry, then fundraising should be seen as an integral part of that calling. Unfortunately, many view fundraising as a "necessary evil"—something they must do but do so reluctantly. This mindset often leads to relying on personal efforts or human-driven methods instead of trusting in God's provision. As a result, when a current or potential donor declines to give, leaders may experience feelings of rejection and frustration, which can impact their self-worth. Over time, these negative experiences can lead some to step down or even leave full-time ministry altogether.
But this doesn't have to be the case. In fact, any ministry leader can learn to embrace fundraising by applying the eight development principles shared from An Abundance Mentality, Perspectives on Ministry Partner Development, written by Dave Sander with Campus Crusade for Christ.
Before diving into those principles, it's essential to understand what development truly means. Development is not just a sophisticated term for fundraising. As John Frank explains in The Ministry of Development, development is about creating opportunities to involve God's people in God's work. This process connects individuals who believe in God and His Kingdom with the ministry's mission. This involvement can take many forms, including prayer, time, and financial gifts. Development is about engaging people in the ministry's actual work, not just focusing on the end goal of raising funds.
There are similarities between development and gardening. There is the tilling of the soil, the planting of the seeds, the watering of the soil and eventually, the reaping of a bountiful harvest. Just as in gardening, development requires consistency and patience. If a garden is neglected for days and weeks, the harvest will either be sparse or non‐existent. The same is true for our fundraising efforts. Neglect and impatience will yield inconsistent ministry partners or no ministry partners at all. And, the reality is that not every seed is productive.
Development is a lengthy and arduous process. It is imperative to take a ministry view of cultivating partners over time rather than a view of using donors to meet this year’s budget. When done properly, development leaders establish great friendships and lay a firm foundation for years of fruitful ministry.
The eight principles of development are simple yet powerful tools for any fundraising effort. If applied with care, they can lead to abundant results.
1. The Principle of Stewardship
Before embarking on fundraising, recognize that all resources belong to God. Psalm 24:1 reminds us, "The earth is the Lord’s, and everything in it." God provides for our needs, often through others, but ultimately, all resources are His. As stewards, we must manage these resources wisely, knowing that God and our donors care deeply about their use.
2. The Principle of Friend Raising
Fundraising should be about building genuine relationships, not just asking for money. When people connect with your mission, they are more likely to give. Focus on the relationship first, understanding their passions and aligning them with your cause. People give to people they trust and connect with emotionally.
3. The Principle of Giving
"It is more blessed to give than to receive" (Acts 20:35). Encourage giving by reminding donors of the joy and blessing that comes with it. When people give, they participate in God’s work and experience the fulfillment of being part of something greater.
4. The Principle of Asking
Asking for support is a vital part of leadership. It’s important to embrace this responsibility and ask with confidence, knowing that God provides for His work. Don’t hesitate to present your needs and invite others to contribute; this is how God often moves resources into His work.
5. The Principle of Winning
Continually seek new supporters to keep your mission vibrant. Start with those who know and support you, and encourage them to introduce others. The more people you involve, the more your ministry will grow. Ensure that your supporters are also givers, as "where your treasure is, there your heart will be also" (Matthew 6:21).
6. The Principle of Involvement
Engage your supporters in the mission beyond financial giving. When people are involved in the work, their commitment deepens. This can lead to greater financial support and stronger advocacy for your cause.
7. The Principle of Communication
Keep your supporters informed and connected. Regular updates, stories of impact, and transparent communication build trust and deepen relationships. A well-informed supporter is more likely to continue and increase their support.
8. The Principle of Gratitude
Always express gratitude to your donors. A simple thank you can go a long way in making them feel valued and appreciated. Remember, giving is a two-way street—acknowledge the blessing they receive through their generosity.
By applying these principles, you can create a strong foundation for your fundraising efforts, ensuring both financial support and meaningful relationships that advance your mission.
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