3 Ways To Make A Sweet Impact On Summer Giving
1. Run a list of supporters that gave January – June of 2019. Run that same list for January – June of 2020. Who is missing? Take time this Summer to get in touch with them. Make a phone call. Send an encouraging handwritten note. Be intentional about reconnecting this Summer. It will pay off! Sometimes immediately. I once called a lapsed donor and he said my call reminded him he needed to send me $5,000! Don’t assume just because you haven’t heard from someone they are no longer interested in your ministry. Be proactive.
2. Send a mid-year impact report to your supporters. This can be in form of an infographic, downloadable PDF, blog post or direct mail. Celebrate the life impact that has happened so far this year and THANK them for making this possible. If you really want to WOW them, make it personalized by reconfirming the purpose of their gift(s) in the report and show them the direct impact their personal giving has made so far this year. Example: Suzanne, your gift this year of $350 has provided 10 ultrasounds resulting in 4 teenage moms choosing life for their babies. You should feel really good about that!
3. Launch a Summer Matching Challenge. Secure a major gift with the purpose of using it as a 30-day matching challenge in August. Supporters like to see their gift leveraged. I've never had a supporter say no when I’ve asked if I could use their gift as a matching challenge to encourage other supporters to double their impact. Matching challenges have been statistically proven to increase the rate and size at which people give. PS. I know some of you may feel awkward about fundraising this Summer because of the pandemic. Don't assume your supporters can't give. We've seen the opposite lately. Let them tell you what they can and can't do this Summer to support your ministry. PSS. One month left for $19 courses for Self-Study Summer from Flagship Fundraising Academy. Four courses available for direct purchase. Click here.