I recently had a call with a ministry leader and she was asking how to perfect her
fundraising skills this year. My advice (from an old Steven Stills song):
"Love the one you're with!"
She had a good base of support, but she needed to re-connect with some of them.
She needed to cultivate those relationships. She needed to work on donor retention.
In February, you too can "love the one you're with" by intentionally focusing on
donor care. Valentine's Day provides the perfect opportunity for you to show your
donors some love.
