We live in a world of information overload and the average human attention span for consuming content is just 8 seconds (according to Microsoft).
With this statistic in mind, we've listed 3 ways you can maximize those 8 seconds while still providing the right amount of information to your supporters.
1. Less is more.
Create communications that are clear, engaging and show real life impact. Drip feed this information throughout the year in bite size pieces. Many people scan read. When crafting communication pay attention to your opening paragraph. Capture their attention. Make good use of bullet points, headlines and white space.
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2. Become a storyteller.According to Nonprofit Tech for Good, of social media users who support nonprofits online, 56% said that compelling storytelling is what motivated them to take action in the first place. Charity Water uses Instagram to tell the stories of families who have been given access to clean drinking water. The Denver Rescue Mission uses their website to showcase inspirational stories. Stories help your supporters relate and empathize. FREE STORY-DRIVEN MESSAGING COURSE, RELIANT CREATIVE 3. Collect and share data. Determine what data you should be collecting at your organization to measure mission fulfillment. Share that data using infographics. Infographics help you cut to the chase. The colors, icons, and general organization of an infographic draws the eye and keeps a person’s attention. You don’t need to be a graphic designer or pay a lot to create a nice visual. Canva provides a free platform to create infographics and other designs using a variety of templates.