CREATIVE Donor Connections During Pandemic
I read an encouraging survey this week from Fidelity Charitable. They conducted a survey of philanthropic individuals to see how they’re thinking about philanthropy in response to the pandemic and how the situation could affect their giving.
Here's a few key takeaways:
80% of donors are concerned about their favored nonprofits’ ability to operate
Most donors plan to maintain—or even increase—the amount they donate to charity this year.
Donors are most concerned about the way that COVID-19 could impact the ability of health and human services related nonprofits to do their work, but concern is high for organizations in all charitable sectors.
Most donors do not plan to shift their giving to different organizations in light of the pandemic; they will stay the course by continuing to support their favorite nonprofits.
Many donors don’t feel that they have the information they need to effectively support efforts to combat COVID-19.
The bottom line...your donors want to hear from you! While in-person interactions with donors aren’t possible now with social distancing guidelines, it is possible to maintain and even build new meaningful connections with supporters and prospective donors…you just have to get creative!
Here's some examples from a few of our clients to give you ideas and inspiration as you "think outside the box" in the days and weeks ahead.
Ground Zero, Myrtle Beach, SC
Problem: Annual Dragon Boat fundraising event postponed creating a loss of approximately $150,000 for Spring and Summer programs.
Emergency Crisis Appeal - $40,000 received in one month
Justice Ventures International, Washington D.C.
Problem: Survivors of Human Trafficking served by JVI in Northern India had no access to food with lockdown.
Emergency Response Developed for over 3,000 Survivors - $20,000 received in one month
3 Zoom Meetings Planned with CEO and Supporters/Prospective Supporters in May
Medical Ambassadors International, Salida, CA
Problem: Preventing future spread of disease in over 35 countries where they work
Established a Crowdfunding Campaign to Raise $40,000 in 45 days
Developed Weekly Lunch & Learn Zoom Meetings During April and May (average attendance 10 per session)
International Friendship Ministries, Columbus, GA
Problem: Spring Fundraiser Luncheon Cancelled
If you're seeking to build and grow your fundraising and development program, we'd be delighted to have a discussion about our Fair Winds Program.