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Year-End Fundraising 2020

Updated: Sep 21, 2020

Statistics indicate 30% of all annual charitable giving happens in December and 10% the last three days of the year! A year-end fundraising campaign is one of the most important fundraising strategies you should plan and execute as a ministry leader. The year-end fundraising push is a crucial chance to connect with supporters and secure vital fundraising dollars to finish the year strong, jump start the new year or support a special project. 

There are four mistakes ministry leaders tend to make during year-end fundraising:

1) Waiting too long to get started

2) No plan

3) Panic blasting everyone

4) Not getting help 

There’s no time to waste! Let us do some of the heavy lifting. 

1) We've provided a free Year-End Fundraising Toolkit to help you make the most of your campaign with 4 steps for success.

You'll receive:

  • A one hour strategy session to help you develop a well-thought-out plan, theme and goal. 

  • A personalized campaign calendar roadmap to keep you on track with your goals. 

  • Creation of a story-driven appeal letter with pledge card* (up to four pages of written content with graphic design included according to your style guide). 

  • Creation of an engaging donor-centric email campaign** (written content for 5 emails, plus 3 for the last 3 days of the year).

  • Creation of 15 social media images to match theme and goal. 

  • A one hour pre-recorded training session to help you prioritize your asks and upgrades. 

*printing is not included

**content only, not layout/design 

Only 10 openings for this special package. To maximize the effectiveness of your campaign, the deadline to enroll is September 30th. All deliverables will be completed by October 25th to launch your campaign no later than November 1st. 

We'd love to help you plan with expectation!!

Let us know if you have any questions. 


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